Challenge: To rebrand and create a new image that is more modern looking for the center. To reach out to people who never heard of or used the center. To also increase the diversity of members who use the center as well. While also trying to maintain the current member base.
Solution: To start from the ground up and establish a new brand and messaging. Holding on to some elements of the old we created a new messaging based around William Way being a home not just a community center.
Notes: The rebranding of the center is in a continuous slow roll out of the brand.